Why Brands Like Kayali and Snapchat are investing in interactive fan experiences
Snapchat, Burberry, and Kayali all built 2026 activations where guests didn't just watch — they made a choice that shaped what they walked away with. A charm, a color, a photo styled to their own moment. Small as it sounds, that's a form of ownership: the guest had a hand in creating the thing they're now excited to post.
The short version: letting a guest personalize an item is one kind of ownership. A deeper kind is asking guests what they actually think and using their real answer, not just their photo, as part of the brand's own story. That's what a video interview booth adds on top of a standard interactive booth.
Source: Bizbash
What Guest Ownership Already Looks Like at Brand Events
At Lollapalooza 2026, BizBash covered a wave of brand activations built around exactly this kind of small, personal choice. Snapchat's Charm Bar photographed guests, then let them pick their own charms and accessories to build a custom keychain. Comfort Colors matched attendees to a color through an aura photo booth, then airbrushed that color onto a shirt on the spot. Burberry's Her pop-up built an entire pink set around its fragrance photo booth.
Fragrance brand Kayali did something similar at its Old Hollywood-themed launch for Boujee Kitty in Dallas — BizBash reported guests walked a pink carpet past "faux paparazzi" before stepping into a walk-in photo booth styled in the brand's own color.
None of these moments were passive. Guests picked, matched, or styled something themselves, which is exactly why they wanted to share it — people post things they had a hand in making, not things a brand simply handed them.
Turning That Same Impulse Into Real Feedback
A charm or a color is personal, but it doesn't tell a brand anything. A video interview booth takes the same self-serve setup and points it at an actual question, so the output becomes feedback you can use instead of just content guests keep for themselves.
Voast's booths can be configured to collect multiple choice answers as real survey data, or a short typed response alongside a guest's contact information, on top of the open-ended video answer guests record on camera. A brand walks away from the event with actual reactions to a launch or a product, in a guest's own words, instead of just a headcount of who showed up.
Letting Guests Choose Their Own Experience
Ownership goes further than picking a color. Voast's booths support up to three separate interview pathways in a single configuration, so a guest can choose which set of questions actually applies to them — a customer gets one set of prompts, an employee or a partner gets another, all from the same booth.
That matters at a corporate event in a way it usually doesn't at a wedding, where everyone in the room is there for the same reason. A product launch or a trade show floor has customers, staff, press, and partners standing in the same room with very different things to say. Letting each of them choose their own path means nobody's stuck answering a question that isn't meant for them.
Why This Matters More for Brands Now More Than Ever
Every corporate rental includes a Live Gallery upon request, so your team can watch feedback and footage come in during the event instead of finding out what guests actually said after everyone's gone home. If you want that raw feedback turned into something polished — a recap video, a testimonial reel, a recruiting page — a Pro Edit gives you up to 20 hours working directly with a senior Voast editor.
Set Up is Simple
The booth ships directly to your event in a case built for the trip, sets up in under five minutes, and needs nothing but a standard power outlet. There's no crew to schedule and no attendant required during the event itself — guests walk up, read the prompt, and record their own answer. When the event wraps, it packs back into its case and ships home on a prepaid label, with every clip already backed up to the cloud before it leaves the building.
How will you engage your visitors? “At a festival, the most valuable thing a fan can give a brand is their time and attention,” says Rebecca Mack, vice president of experiential for Live Nation Media and Sponsorship.
FAQ: Guest Feedback and Ownership at Brand Events
How is this different from a comment card or a post-event survey? A comment card gets you text, usually from the small fraction of guests willing to fill one out. A booth gets you video and audio in the moment, while the energy of the event is still there, from anyone willing to walk up and talk for thirty seconds.
Can we actually collect structured feedback, not just open-ended video? Yes. On top of the open-ended video prompt, you can add multiple choice questions to get survey-style data, or a text entry field to collect a short response or contact information.
Can different types of guests get different questions? Yes, using interview pathways. You can set up to three separate question sets in one configuration and let each guest pick which one applies to them.
Do we need staff to operate the booth during the event? No. It's self-serve — guests walk up, read the prompt on the touchscreen, and record their own answer. No one needs to be assigned to run it.
What do we get after the event? All of your raw footage and any survey or contact data you collected, with no limit on the number of clips, backed up to the cloud as it's recorded.
